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My dream, however, is to be a meeting point for the brands of new generations, who will be future leaders. [86] In an interview with Suzy Menkes in 2005, Rosso explained the success as the result of a new management structure within the company, which Rosso had initiated to give Martin Margiela more freedom and time for creativity. Breaks "Retirement" for Diesel Party", "How to create the perfect viral campaign", "Diesel limited edition jeans modelled by Daisy Lowe go on sale", "Plan To Wait Forever If You Wanted Those $50 Diesel Jeans! Koncept na markę, która nie chce podążać za trendami i kreuje indywidualny, alternatywny styl, powstał ponad 40 lat temu w głowie Włocha Renzo Rosso. Renzo Rosso is a Founder of Diesel and OTB (Only The Brave).He was born on September 15, 1955 (65 years old) in Brugine.. About. From Singapore To New York City, more than 26% of the world’s 2,095 billionaires live in just 10 cities spread across three continents. Referred to as the Jeans Genius by Suzy Menkes, he is the president of OTB Group, the parent company of Diesel, Maison Margiela, Marni, Amiri, Viktor & Rolf, Staff International (manufacturer and distributor of DSquared² and J Renzo Rosso, was the mentor of the 2013 ANDAM finalists. [160], In 1997, the English music and trend magazine Select cited Renzo as one of "the 100 most important people in the world who will contribute to the shape of the new millennium. The investment was one of the first major investments where a businessman from the fashion industry chose to invest in the high-tech market. "[85] Following an investment phase by Rosso to improve production and sales, open more boutiques and add product lines, Maison Margiela had by 2005 increased their sales to €30 million, compared to €15 million in 2002. The campaign, titled #Reboot and shot by Inez van Lamsweerde and Vinoodh Matadin, featured prominent, young creatives ranging from graffiti artists to film students instead of common models, with varying body shapes, sizes and personal styles.[73]. feat. [88] In 2010, Viktor Horsting and Rolf Snoeren of Viktor & Rolf said "Rosso is unique, a businessman who is also creative and would not interfere with our aesthetic and quality-control. In the spring of 2008, Rosso launched a collaboration between Diesel and sportswear giant Adidas. "[6] In an article by The NY Times in August 2013, it was estimated that Diesel had sold more than 100,000,000 jeans since 1978. The style created an atmosphere that enhanced the collections, store décors and advertising campaigns. [47] The denim, which were for sale for one day only (on the date of the birth of the brand) at the extremely discounted price of €30 and modeled by Daisy Lowe, caused 'hysteria' and lead consumers to form mile-long lines outside Diesel stores around the world. From WeWork’s Adam Neumann to Canada Goose chief Dani Reiss, 267 people who were billionaires a year ago did not make onto Forbes’ new list of the World’s Billionaires. In late 1992 Rosso purchased a farm close to the Diesel headquarters in Molvena, in the Italian region of Veneto, where he began producing wine and olive oil under the name Diesel Farm. Kogan Page, 2008. The cleaning will be preceded by a careful analysis of the bridge, which will include study of the foundations by scuba divers. In the early 2000s, Rosso began investing in other fashion designers and companies that he admired for their creativity, but which often lacked financial stability; he independently emerged as a major player in the world of fashion. Renzo Rosso owns denim powerhouse Diesel plus designer brands Maison Margiela, Viktor & Rolf and Marni through his Only the Brave holding company. [56] In 2009, the project included a global tour and radio station. [120][121], In 2009, Rosso, together with Millennium Promise, started supporting the development of the Only The Brave Millennium Village, in Dioro, Mali. At a press conference in September, the CEO of Millennium Promise, John McArthur, said "Renzo and the OTB Foundation bring an extraordinary spirit of creativity and entrepreneurship to this collaboration, all driven by passion to end extreme poverty. Tungate, Mark: "Fashion Brands: Branding Style from Armani to Zara". In 2006, the project was broadcast live on Channel 4[55] in Great Britain and featured legendary avant-garde rock band Roxy Music. There are 10+ professionals named "Renzo Rosso", who use LinkedIn to exchange information, ideas, and opportunities. [108] Hailed by The New York Times to have "innovation as his permanent state of mind"[109] and by Business Week to have achieved "one of the greatest marketing success stories in the fashion world",[14] Rosso in 2004 was credited to have the "high-voltage vision that lifted advertising out of its moody doldrums, swept international awards and kept fashion hounds thirsting. As a thanks for all the local support that he has received when building the Diesel company, he began to support the team financially and also agreed to help manage the club. We want this restoration to last for the next 1,000 years. This is an extraordinary opportunity of further development for our company, whilst preserving the brand's identity and the entrepreneurial spirit of our family. Then, after handpicking a team of likeminded designers in the late 1980s, the company began a period of remarkable growth and expansion. This activity is extremely modern because it consists of concrete help from an entrepreneur to other entrepreneurs and to families, not in a welfare perspective but through a financial tool, exalting people's creativity and skills."[131]. Initially the purchase was meant as a sign to his father, who until then was puzzled by his choice of career, but who then, for the first time, understood that his son had in fact become a successful business entrepreneur. They’re worth a combined $152 billion, $27 billion less than a year ago. [24] This was followed by a partnership with Italian carmaker FIAT in early 2008 to re-design the classic Fiat 500. [63] In 2005, the founder of i-D Magazine, Terry Jones, credited ITS for "dedicating so much passion and commitment to the selection of designers, like no other organization. Though Italy is among the top fashion producers in the world, it has not seen as much unification within the industry compared to France, much due to its fragmented, family-owned industry". View the profiles of people named Renzo Rosso. Referred to as the "Jeans Genius"[1] by Suzy Menkes, he is the president of OTB Group, the parent company of Diesel, Maison Margiela, Marni, Amiri, Viktor & Rolf, Staff International (manufacturer and distributor of DSquared² and Maison Margiela, Marni,[2] and Brave Kid (manufacturer and distributor of Diesel Kid, Dsquared², Marni, and N21). I've never worked for money in my life. "[17] Gestalten Verlag; 2005. In 2001, Diesel:U:Music Radio was founded with a vision to support unsigned bands and as a reaction to an overly commercialized music industry. In 2009, Rosso launched Diesel's first home collection, called Successful Living from Diesel. [20][21], In 2002, Rosso was asked to collaborate with Karl Lagerfeld on a denim collection for the designer's Lagerfeld Gallery. [100] It follows the concept of Diesel's award-winning 'Be Stupid' campaign from 2009, which is based on a philosophy Rosso has practiced much throughout his life and career. "[94] Starting with Diesel's first ads in 1991, his irreverent approach has shocked the advertising establishment, won accolades, and inspired a generation of copycats. Renzo Masi Rosso di Toscana IGT … [5], The brand name Diesel was chosen because 'diesel' was considered to be the 'alternative fuel' in the oil crisis, and Rosso and Goldschmied liked the idea of their brand being perceived as an alternative jeans brand in contrast to the prevalent casual wear brands. [166], In 2015, Rosso took part in the documentary film Marithé + François = Girbaud directed by Jérémie Carboni.[167]. [104] Thereafter, and ever since Diesel established itself on the international market, Rosso has consistently credited the company's success to his hard-working staff. In September 2003, Rosso and Diesel organized a large party for its employees and people living in Rosso's hometown, Bassano del Grappa, to celebrate the company's 25th anniversary. More than 80% of American states are home to at least one of 623 billionaires—including some non-U.S. citizens. All Rights Reserved. [111] One such example is when the brand was experiencing great financial growth and success in the late '90s, and Rosso decided to narrow the distribution points of sales from 10,000 to 5,000 to gain better control over the consumer's general brand experience. [15] This resulted in a massive event that took place across 17 major cities around the world during 24 hours. Though Rosso is not a Buddhist, he stated in 2008 that he had been inspired to start the foundation after having met the Dalai Lama in 2005, who suggested Rosso use his global business possibilities to create a foundation to help the needy. "[138], Built in 1592, the bridge hasn't been restored since 1975. Rizzoli, 2008. In an interview with the founder of i-D magazine, Terry Jones, Rosso explained "I actually prevented Diesel from growing too big, because I wanted us to maintain our credibility… We don't want to be the biggest- we want to be the coolest of the biggest. Renzo Rosso I am impressed and honored to be considered one of the most influential people in the world, but I am also very aware of the responsibility that comes with it. [79] In 2008 the company showed profitability for the first time since the acquisition, reaching sales above €60 million. In an interview with Dazed & Confused, Rosso explained the purpose of the project, stating that "It's about giving people the tools and seeing them succeed and excel in their creativity". [41] Following the opening in Tokyo, the live stream continued to Beijing, Dubai, Athens, Helsinki, Amsterdam, Milan, Zurich, Munich, Paris, Stockholm, Copenhagen, Barcelona, Oslo, London, São Paulo and finally ended in New York City, with Rosso's attendance. [140], Throughout the 2000s, Rosso has been a supporter of AmfAR, The Foundation for AIDS Research.,[17][141], Since 2010 Rosso has personally invested also in projects focused on his home region of Veneto, North East Italy. [163], Rosso is an avid art collector and enthusiast, and frequently travels to exhibitions and art fairs all around the world. [91] Following the deal, Rolf Snoeren, of Viktor & Rolf said to The New York Times "We have high ambitions. Founded in 2005 and based outside Venice, H-Farm makes seed investments in new startups. [22] In a statement after the show in Paris, Rosso said "I am honored to have met this fashion icon of our time. [16], In 1995, Diesel became the first major fashion brand to embrace the Internet with the launch of www.diesel.com,[14] which two years later was followed by the first online store of any fashion brand. In October 2000, Rosso purchased Staff International,[76] an Italian fashion manufacturing and distributing company that licensed brands such as Vivienne Westwood and Maison Margiela. Franz Ferdinand and N.E.R.D. [130], Following the donation, Rosso told the Italian newspaper Corriere della Sera, "I was moved by the people of Emilia-Romagna's will to immediately come back to work after the earthquake. [92] While their collections are always highly anticipated for their level of entertainment and amusement, their shows tend to utilize astonishing techniques. [90], In July 2008, Rosso purchased the majority of the stakes of Viktor & Rolf. All Rights Reserved, Photo by Marco Piraccini/Mondadori Portfolio via Getty Images. [45], The event was advertised through the release of a video titled 'Diesel SFW XXX Party Video',[45] which immediately went viral and spread rapidly across the Internet, mostly due to its ironic take on 1980s style pornography. [8] Following the launch of Diesel Kid the year prior, at the time called Dieselito,[3] sales of the Diesel-branded clothing had by that point reached about $5 million annually. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. An older object has more charme than a new one, so do the stores, even when they are new they must not look so. [3], In 2015, Renzo Rosso received an honorary research doctorate in business economics from the University of Rome Tor Vergata. Renzo Rosso este pe Facebook. [102], Published on Renzo Rosso's 60th birthday, "Radical Renaissance 55+5" traces the evolution of his forward-thinking group of companies and features the provocative photography of eye-catching campaigns, groundbreaking runway shows, and previously unreleased behind-the-scenes images. Join Facebook to connect with Renzo Rosso and others you may know. Though California may boast more billionaires than any other U.S. state, Wyoming has the highest billionaires per capita. [3], In October 2008, when Diesel was about to celebrate its 30th anniversary, Rosso had requested the company "once and for all show the world how to throw a good party". Public. [5] Wanting to focus on denim, Rosso began experimenting with different ways of treating the fabric with stones and washes. Amid a plunging stock market, retail king Radhakishan Damani rises to become India’s second richest person. With offices in Seattle, Mumbai and London, it invested $13.62 million in 26 startups during its first five years. Renzo Rosso is a member of Vimeo, the home for high quality videos and the people who love them. [162] In an interview with CNN in 2004, Rosso said he usually spends his free time exercizing, practicing Pilates and cycling. [20], In 2001 Rosso began manufacturing and selling wine and olive oil. [84], Besides 'vintage', Rosso has often said his biggest inspiration is his family, street fashion of the world,[99] and popular culture, confessing that he regularly reads 150 magazines a month to stay up to date. "[98] It was also this passion for vintage that became the common ground on which Rosso's background from Diesel met with the aesthetics of Martin Margiela, who has used authentic vintage garments in all of his collections since 1989. In 1996 ontvingen Renzo Rosso en Diesel de 'Premio Risultati' uitreiking van het prestigieuze Bocconi Instituut in Milaan, deze beloning werd gegeven omdat Diesel het 'Beste Italiaanse bedrijf van het jaar' zou zijn. Rizzoli, 2011. [17], Rosso has received honorary degrees from University of Verona, Italy, in 2005; and from the CUOA Foundation of Altavilla Vicentina, Italy, in 2000, who cited Diesel as "one of the entrepreneurial phenomena of the 1990s."[110]. THE BEST WAY TO FORECAST THE FUTURE IS TO INVENT IT. This includes bringing free public Wi-Fi and initiating restoration projects in his hometown of Bassano del Grappa. The restoration was expected to take 18 months, once the preliminary research was carried out, and finished in 2019. Additionally, a new primary school, equipped and run with solar panels, was built with expanded classrooms, latrines for boys and girls and a new school kitchen. His parents were farmers. To much acclaim of the press, the show included many pieces of the designers' famous dolls. [126], On July 6, 2012, Rosso announced that the OTB Foundation would begin supporting APOPO, a social enterprise that researches, develops and disseminates detection rat technology for humanitarian purposes, a de-mining mission in Mozambique and Tuberculosis scanning in Tanzania and Mozambique. [61], In 2002 Rosso and Diesel became founding partners of ITS (International Talent Support),[62] a competition for young designers. [4] Following the new partnership, Rosso also became shareholder of the Genius Group, which gathered brands such as Replay, King Jeans, Viavai and Goldie which Katharine Hamnett designed a collection for. Vicenza Virtus. [3] Following the purchase, Rosso brought onboard licenses for DSquared2 in 2001[1] and Just Cavalli in 2011. However, this was frequently denied from both sides. In 2008, Rosso explained: "I was born in the 1950s, and I grew up with the 'American myth' in my head and in my eyes: James Dean, Marlon Brando, Coca-Cola and, of course, jeans. Cannes Lions International Advertising Festival, "Milan Fashion House to Join the Diesel Empire", "History of Diesel SpA – FundingUniverse", "Renzo Rosso, CEO, Diesel – May 10, 2004", "Renzo Rosso 1955— Biography – Beginnings, Fashion outlaw, Conquering the united states and the world", "webesteem art & design magazine : presentations : Photo Gallery : Erwin Olaf : Photography", "Karl Lagerfeld collaborates with Diesel for a new denim line", "Snippets: Diesel Details… Cash Infusion… Fekkai Grows…", "Fashion Notebook: Lessons in Branding: How Diesel Fuel For Life Rocketed the Brand to the Top of the Fragrance Market, With Just One Launch", "DIESEL BLACK GOLD: Surreal Tailors | Denim Mag", "Interview with Renzo Rosso, owner of Diesel | Wallpaper* Magazine", "Diesel – HEIDIES 15 MB OF FAME – Diesel Clothing Online Advert", "Diesel's xXx 30th Anniversary Blow-Out Promises to Be Insane", "Diesel Prepares To Unleash The Party That Will Shatter The Globe – RealTalkNY Brought To You By Nigel D", "M.I.A. Renzo Rosso is an Italian fashion entrepreneur. [158] Presented at the Monaco Investors Week, it honors the efforts of a businessman who represents vision, professional ethics and the courage to undertake a particular venture. [1] For Staff International the turnover grew from €25 million to €200 million following the first years of the acquisition. [3] Consisting of an independent jury with artists and producers such as Ian McCulloch,[50] Mark Ronson,[50] and Ronnie Wood,[51] the jury annually reviewed thousands of demos from around the world and selected winning, unsigned bands. [14], During his life Rosso has published four books, titled 'Forty' (Diesel, 1996), 'Fifty' (Gestalten Verlag, 2005), 'Be Stupid: For Successful Living' (Rizzoli, 2011) and 'Radical Renaissance 55+5' (Assouline, 2016). [94], Additionally, many of the designers have acknowledged Rosso for how he has respected their creative freedom. [46] Additionally, the anniversary event also featured the production of a limited edition pair of jeans, called 'The Dirty Thirty'. ... Stefano e Alessia, li ha avuti dalla ex moglie Nuccia Fattoretto; le due gemelle Asia e Luna e India da Erika Merlo. renzo-rosso. Shot by photographer David LaChapelle, it was the first major public advertisement to show a homosexual couple kissing[15] and was published at height of the "Don't ask, Don't tell" debates in the US, which had led the U.S. Government to refuse entry to military service for openly gay, lesbian, or bisexual persons. [13], In the second half of the 1990s, Diesel continued to ignore common marketing rules and began to establish itself as a major brand in the global fashion market. [105] In the book 'Fifty', Rosso's management style was explained by some of Diesel's employees as "he listens to you and appreciates your advice, and even though he remains the boss, he's not inflexible. [124][125] Following the conference, Italian newspaper La Stampa wrote "Take a visionary like Renzo Rosso and an insightful, realistic economist like Jeffrey Sachs, and it turns out extreme poverty really can disappear from Africa". – the Fashion Spot", "Has Anybody Here Seen My Old Friend Martin? Rosso dropped out of the University of Venice in 1975 and began to work as Production Manager at Moltex, a local clothing manufacturer that produced trousers for various Italian clothing labels. [129] and explained that it will be developed in collaboration with Etimos Foundation, a not-for-profit organization based in Italy, with experience in micro-finance. O tem govori 1.428 oseb. [3] When Diesel was awarded "Advertiser of the Year" at the Cannes Lions International Advertising Festival in 1998, Rosso played a prank on the organizers. During the first week of sales in New York, more than 90% of the trousers were sold out, even though prices ranged from as high as $240 to $1840. Meet All Of Actor … Uporabniško ime In 1992 the campaign won a Grand Prix at the Cannes Lions International Advertising Festival, the world's leading awards in advertising.[3]. [30] Through its collections of artfully distressed denim and leather, new twists on traditional garments and iconic blends of past and future, Diesel Black Gold has become the largest non-designer label in the contemporary high-end fashion market,[31] and has successfully managed to become a casual alternative to other luxury brands. [103], After taking charge of Diesel in 1985, Rosso strived to build a team of international, like-minded designers. View. "[3], In 2003 and 2004, Diesel began supporting local, young artists through the Diesel New Art and Diesel Wall competitions. We need to do a lot of work to make this world a better place, all together # onlythebrave I was completely fascinated by that world, as most kids were. Masi Renzo, Rosso di Toscana IGT 2019, rot, Toskana $ 7.78. inc. 19% sales tax. Rosso also owns Italian soccer club L.R. [83] In December 2009, it was reported that Martin Margiela had quietly left the fashion house. Italy: Trentino-Alto Adige ... Worldwide average retail price per 750ml, ex tax USD $ from Jan 2019 to Dec 2020 . "When I started a vintage collection, nobody had heard about it. [3] The collection, which was called Lagerfeld Gallery by Diesel, was co-designed by Lagerfeld and then developed by Diesel's Creative Team. ", "Attention Unsigned Bands – Diesel Music Contest", "Roxy Music Rocks Diesel-U-Music's Icon Award", "Diesel:U:Music Feat. 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